Despite the business size and niche, making customers happy and loyal is highly essential. The reason is that they keep your business afloat. The statistics speak for themselves; 43% prefer to spend on brands they are satisfied and loyal with.
However, the existing customers are responsible for 65% of the regular business processes. Also, with a 5% boost in customer retention rate, there will be a 25% improvement in profitable results. Moreover, it is 10X more expensive to please and secure new customers than to keep existing customers happy.
Of course, making strategies, working on them and organizing the loyalty program is not a breeze. Indeed, it requires an automated solution. If you have a Salon business, it is tough to get time to work on maintaining customer loyalty. Being in the beauty and wellness industry, there is endless that requires full attention and dedication. Choosing the Best salon booking & scheduling software is all you need. It not only keeps your booking process at bay but manages other administrative tasks. Picking the one considering the budget and the type of industry you have is your call. In addition to this, there are fundamental ways that require your lookout. We have mentioned those in this article. Check out!
How can you improve the customer experience at your business?
Understand customers
First thing first, any business must know to prioritize their customers. And for that, it is essential to understand them. Know their name, their purchasing habits, the most liked services, how soon they are visiting your Salon, etc. In the same vein, always make them valuable, not simply your paying asset. With the data you have in your hand, you can wish them on birthdays, anniversaries, give them services at discounts, or offer some appealing deals and so on.
On the contrary, it is equally important to share your business details. Even, update them when there is any upgrade in services, change in timing, any addition in services, price variation etc. All these efforts make them trust your brand and ensure to continue doing business with you.
Use social media for your benefit
Now is the time of social media. There are 58.4% of people using social media globally. Hence, connecting with customers to improve relationships through leading social media handles is highly beneficial for your business. But, if your business does not have a social media profile, then, your customers might find your brand irrelevant. Hence, make an active profile on different handles. By sharing the details of your business, product and services, communicating with followers generates a strong community and compels the customers to be regular and loyal.
Referral Programs
Allow your existing customers to refer their family or friends to use your business products or take your services. By doing so, you can improve your reach and gain new customers.
It works in a way of offering "Buy one Get One" services or providing reward points to customers on referrals. As we have mentioned above, leveraging social media is truly beneficial. When thumbs up is given by potential customers, giving a link to a promotion does well!
Because of the referral program, your business will get an opportunity to remain creative as there are fewer methods of sharing love. Certainly, this is a win-win approach to make customers loyal and happy.
Ask customers for reviews
Allowing customers to give reviews on services served or used Salon products make customers happy. From the Salon software, you can make it happen easily. From the solution, you can receive real-time reviews from the customers.
The positive ones will encourage you and your team members to give their best for future services. Contrarily, the negative ones will enable the improvement of the services, hence, confirming higher customer satisfaction. In addition to this, it sends a notification when someone posts a negative comment so that immediate action can be taken.
The end result of the feedback system shows prospects and customers that you value them and give the best experience. In all, it boosts loyalty and customer satisfaction.
Personalized approach on Sales and Marketing
Many follow advertisements for more customer engagement, but, the personalized strategies of marketing tend to give the best customer experience. The salon software makes it seamless for you to club each of the customer's information in the database. Also, you can use it to create comprehensive profiles of every customer.
With a 360° customer's view, the solution provides the essential data required for customized marketing campaigns, promotional offers, product advice, etc. as per customers' interests and requirements.
Seamless Salon booking process
When booking the Salon appointment, customers experience difficulties. There are many reasons- not the appropriate time to book, calling and confirming the scheduling, less assured of customer's arrival, no time to service all at one time. Here, online booking software comes as a savior. It is the solution that makes the Salon booking process simple and easy.
Using it, the customers can cancel, book or rebook the appointment at their convenience. They can schedule themselves with Salon even after business hours by checking the staff availability. Also, the staff members can confirm the appointment after checking their availability.
Easy and Reliable Payment Methods
In this digitized world, there are fewer who prefer taking payment in cash or through credit or debit cards. Now is the time for online payments. It does not matter the industry niche you have, do include reliable payment methods. Include the digital payments gateways such as Paypal, and Authorize. Net and Stripe. Or, you can enable the customers with reliable payment gateways.
Concluding Remarks
Customer loyalty and happiness are important when it comes to business growth. Working in a complicated business climate, it is important to relieve stress and boost customer satisfaction. Choosing the best Salon Software streamlines the business's administrative and operational operations. Also, it gives you the time to prioritize customers and work on giving a pleasant experience. Implement the above-mentioned strategies and strengthen the customer base of your business.
Are there other tips you're following for improving your experience? Have we missed any? Let us know!
Author Bio:
Zin Lang Liu has been a Content writer at Salonist since 2018. Her passion for helping people in business management through the expert industry coverage she provides. Follow her on Facebook and Instagram for the latest posts.
